Projects
One of the most valuable aspects of my experience as a marketing student in JMU’s College of Business was gaining hands-on experience working with real-world clients and conducting live research…
DOwn to business
Below is a display of my most proud work.
Research ProjectConsumer Behavior
This project explored the real role beauty influencers play in Gen Z decision-making. After interviewing TikTok users and analyzing behavioral patterns, my team and I uncovered insights that challenge traditional influencer marketing strategies; raising new questions about how trust is actually built.
Essay
Real Client ProjectIntegrated Marketing Communications
This fall, my team and I created Lumeo, a student marketing agency, to develop an IMC campaign for Shenandoah Caverns. We delivered a full rebrand, event concepts, advertisements, and social media mockups, balancing the Caverns’ historic identity with a fresh, modern appeal. Ranked #1 best overall design and ranked #2 in overall IMC plan.
Real Client ProjectSocial Media Marketing
My teammates and I worked with Wears Woody on a social media project, developing a strategic framework to guide their efforts. We outlined KPIs and content pillars to align with business goals and target audiences, and created a cross-functional plan with tailored recommendations for messaging, content direction, and engagement across platforms. Ranked as #1 best overall social media plan to be potentially used for the client brand.