A woman holding a curly-haired dog in an outdoor pumpkin patch with pumpkins and hay bales, under a clear blue sky.

SOfia’s Background

I am a Northern Virginia native and a proud first-generation daughter of two incredible Bolivian parents. My passion for marketing began early, sparked by four years of marketing classes at Lake Braddock High School, where I discovered the impact of storytelling and my niche love for fashion branding.

Throughout high school, I stayed involved in everything from being a football manager to participating in DECA and SGA, partly to explore different interests and partly because I loved the social life that came out of it. Those experiences helped shape my creativity, work ethic, and ability to connect with different teams and audiences.

After graduating, I pursued my associate’s degree at Northern Virginia Community College before transferring to James Madison University. I continued to stay involved in college clubs like Women in Business, SMAD Club, Line Dance Club, etc, as I continue to pursue my bachelor’s degree while continuing to grow my passion for marketing.

I can be a little fun too!

Here’s a little snippet of the things that I enjoy in life, from fashion, hobbies, friends, and coffee runs.

A life well traveled

  • Six friends riding a banana boat on the beaches clear water all screaming as the banana boat is about to tilt on its side

    Punta cana, Dominican Republic - May 2024

    A perfect end-of-semester escape; the Dominican Republic brought music, warmth, and incredible energy. This photo catches one of our best moments, laughing and screaming as our banana boat tipped sideways.

  • A group of friends, two girls in the middle, two guys on the side of each of them all smiling behind a small white table with drinks on it within a dimmed light bar

    Madrid, Spain - May 2024

    Madrid blended beauty, flavor, and style from unforgettable food like their traditional Tapas, to fashion sense that inspired me. Here, we explored the city’s nightlife, singing karaoke and dancing to live House DJs with my closest friends.

  • An outdoor photo of a woman wearing a traditional cultural flowy shoulderless dress with painted orange flowers on it while posing for a picture outdoor between two traditional casitas with plants and palm trees in the background

    Buenavista, Bolivia - November 2024

    Bolivia, has always been a way for me to stay connected to my roots. Embracing my culture, I had the honor of being crowned The Queen of Carnaval for my family’s hometown. This photo captures a quiet, behind-the-scenes moment from a photoshoot/documentary few months leading to my big event; an experience that felt both surreal and deeply meaningful.

  • Three girls smiling standing infront of a Bay while wearing their workout sets

    Tampa, FLorida - March 2026

    For our last spring break, my friends and I chose Tampa, a perfectly balanced trip filled with workouts, beach days, and city nights. Here, we took a picture at one of the Bay sidewalks we enjoyed walking on after a morning workout.